We run multiple campaigns in parallel that raise your profit per visitor to a whole new level.
Enterprise PPV Engine
Maximum speed, scope, and priority.
- $350,000 one-time setup
- 60% of incremental profits are completely yours
- 35 AI models running in parallel
- Scope: enjoy 35 AI campaigns running at once with AI optimization, pruning, testing and validation
- Power: 35x faster PPV optimization
No retainers. We earn only when you do.
PPV Accelerator
Strong results, powerful AI, undeniable performance.
- $50,000 one-time setup
- 55% of incremental profits are completely yours
- 5 AI models running in parallel
- Scope: enjoy 5 AI campaigns running at once with AI optimization, pruning, testing and validation
- Power: 5x faster PPV optimization
Minimal Setup
A good choice for budget conscious e-commerce businesses looking to add AI to their marketing.
- $10,000 one-time setup
- 50% of incremental profits are completely yours
- One AI model
- Scope: enjoy one AI campaign running at a time with AI optimization, pruning, testing and validation
Everything you need to approve this for senior professionals
Clear definitions, measurement, economics, governance, privacy, and a worked example.
1) Definitions & Core Formula
Goal: Increase Profit per Visitor (PPV).
PPV formula: PPV = (Conversion Rate × AOV × Gross Margin) − Cost per Visitor
- Conversion Rate (CR): Orders / Sessions.
- AOV: Average order value (after discounts).
- Gross Margin: (Revenue − COGS) / Revenue.
- Cost per Visitor (CPV): Blended acquisition + platform variable costs per session (excludes fixed overhead).
Incremental profit from our work is computed as: (PPVtreatment − PPVcontrol) × eligible visitors.
2) Measurement, Holdout & Timeline
- Validation holdout: Default 10% control group (or mutually agreed) to verify true lift.
- Training: Typically ~1 month to explore variants and learn.
- Validation: Typically ~1 month with holdout to confirm lift and variance.
- Credit start: Post-validation, revenue credit begins when the winning variant is shipped to production traffic.
- Eligibility rules: Bots/fraud removed; OOS/disabled items and test-incompatible sessions excluded consistently across arms.
Note: Promotional events, returns/cancellations, taxes & shipping are handled consistently across control and treatment; AOV is net of discounts and returns.
3) Pricing & Share (Performance-Aligned)
- No retainers. Fixed setup fee per package.
- Profit share: A % of incremental profit (defined above). Package defaults apply.
- Optional step-down (recommended): 45% during validation + first 2 months; 35% next 6 months; 25% thereafter (or volume-tiered).
- Caps/floors: Optional monthly cap and material-change clause (media mix, site taxonomy) to keep incentives aligned.
Exact % follows the package you select; the step-down is available if you prefer de-risking over time.
4) Governance, Auditability & Term
- Reporting: Weekly dashboard; monthly CFO summary (traffic, CR/AOV/GM/CPV, PPV lift, share computation).
- Audit rights: Quarterly audit of PPV inputs and calculations (reasonable scope). Neutral third-party tie-breaker for disputes.
- Term & exit: Default 12-month term; 30-day termination after validation; 14-day post-termination true-up window.
- Exclusivity: We do not work with your direct competitors in your category during the term.
All data handling and measurement rules are documented and mutually agreed before launch.
5) Data & Privacy
- PII-safe: We use pseudonymous event data (no raw PII required).
- Security: Principle of least privilege; access limited to optimization events and metrics required for PPV.
- Data ownership: You own your customer and transaction data; we retain only derived, aggregated learnings.
- Compliance: Respect platform terms, cookie consent, and regional privacy regulations.
Implementation: lightweight tag/snippet or server-side events—your choice.
6) What we need to start (checklist)
- One technical contact for tag/install, one business owner for weekly readouts.
- Baseline metrics: CR, AOV, GM, CPV; bot filter rules; current promo calendar.
- CMS/e-com platform access for variant deployment (or deploy via our snippet).
- Category definition for exclusivity; list of direct competitors.
Worked PPV Example (for illustration)
| Assumption | Value |
|---|---|
| Monthly Visitors | 150,000 |
| Conversion Rate (CR) | 2.0% |
| Average Order Value (AOV) | $85 |
| Gross Margin | 60% |
| Cost per Visitor (CPV) | $0.35 |
Baseline PPV = 0.02 × 85 × 0.60 − 0.35 = $0.67
Baseline monthly profit = 150,000 × $0.67 = $100,500
Incremental profit if PPV lifts:
| Lift | Monthly Incremental |
|---|---|
| +10% | $10,050 |
| +25% | $25,125 |
| +50% | $50,250 |
Incremental = (New PPV − Baseline PPV) × Visitors.
Example Share Split (Accelerator package, client keeps 55%)
| Lift | Monthly Incremental Profit | Client (55%) | IntelliCROw (45%) |
|---|---|---|---|
| +10% | $10,050 | $5,527.50 | $4,522.50 |
| +25% | $25,125 | $13,818.75 | $11,306.25 |
| +50% | $50,250 | $27,637.50 | $22,612.50 |
Note: Numbers are illustrative; your actual share % follows the package you choose.
Breakeven on Setup Fee (e.g., $50,000)
| Lift | Client Share / mo | Months to Recover $50k |
|---|---|---|
| +10% | $5,527.50 | ≈ 9.05 |
| +25% | $13,818.75 | ≈ 3.62 |
| +50% | $27,637.50 | ≈ 1.81 |
Swap in your CR/AOV/GM/CPV to compute your exact breakeven.
Contract Snapshot (for Legal/Procurement)
- Definitions: PPV and incremental profit as defined above; eligibility and exclusions documented.
- Measurement: 10% holdout (default), mutually agreed; promotions/returns/discounts handled consistently in control & treatment.
- Share: Package % applied to incremental profit; optional step-down or volume tiers; optional monthly cap.
- Reporting & Audit: Weekly dashboard + monthly CFO summary; quarterly audit rights; neutral third-party dispute resolution.
- Term & Exit: Default 12 months; 30-day termination after validation; 14-day true-up after termination.
- Data & Privacy: Pseudonymous event data; least-privilege access; you own raw data; we retain only aggregated learnings.
Want a customized version with your exact metrics and contract terms? We’ll populate this section during the first call.
Meet Barrett Duna
the visionary behind IntelliCROw AI
Barrett Duna fused rigorous statistical modeling, modern AI, large-scale simulations and custom AI algorithms into a dependable engine for profit per visitor optimization.
Curious to learn more?
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Schedule Your Free Discussion Today!More about Barrett
- UCLA B.S. in Mathematics with Ph.D. coursework in Statistical Pattern Recognition (AI), Applied Sampling, and Econometrics.
- Passions: Python, Bayesian Statistics, Optimization, GPU computing, Computational simulations, Machine learning.
Barrett's Goal: a reliable 50%+ lift in profit per visitor for every client that does business with IntelliCROw AI.